Temporal Typography

Barbara’s research in typography stems from her PhD, which presents a typology of temporal typography, building on the work of theorists including Y.Y.Wong and Eduardo Kac. Her texts stress the importance of the distinction between global change (motion and kineticism affecting overall typographic layout), and local change (transformation and elasticity of individual letters). These distinctions are applied to examples including the credit sequences of Saul Bass and Kyle Cooper, Martin Lambie Nairn and MPC’s Channel 4 idents, and the typographic animations of practitioners such as Dan Waber.

51kVKtTeJTL._SY445_Recent publications include:

Transforming Type: New Directions in Temporal Typography (Bloomsbury, 2014)

Modular construction and anamorphosis in Channel 4 idents (Journal of Media Practice, Vol. 14, Issue 2.)

Type Object (ArtPower, 2014)

Fluid Typography: Transforming letterforms in television idents and film title sequences (paper presented at Titles, Teasers and Trailers, Edinburgh, April 2013)

Typographic Parallax in Environmental Space: Real and unreal depth and transformation in temporal typography (paper presented at International symposium on typographic landscaping, Gothenburg, Sweden, June 2013)

Fluid Typography: Construction, Metamorphosis and Revelation (in Writing Design: Words and Objects, ed. Grace Lees-Maffei, Berg 2011)

Type Image (Gingko Press, 2011)


type object

One response to “Temporal Typography

  1. Hi Barbara, I’m currently completing my MFA thesis that visually explores properties of temporal typography. I’ve happened upon your writings and they’ve been incredibly influential in my explorations. If you are willing, I would love to have further conversations regarding your thoughts of the various aspects of temporal type and how it differs from kinetic type (I believe they are separate), and would love to get your thoughts and feedback on my visual explorations. Please feel free to reach out to me in any way. I would love to chat!

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